Privacy Policy
Last updated: January 2026
This Privacy Policy explains how mortgagealliance.org.uk (operated in connection with Lizaro Casino content) collects, uses, and protects your personal information. We are committed to safeguarding your privacy in compliance with the UK General Data Protection Regulation (GDPR) and applicable UK data protection laws.
Information We Collect
We collect the following types of information:
- Personal Details: Name, email address, and contact information when you voluntarily provide them through contact forms or account registration.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring website information.
- Cookies: Persistent and session-based cookies that track your interactions with our website.
- Usage Data: Pages visited, time spent on site, links clicked, and content engagement metrics.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to measure traffic and user behaviour patterns.
- Tracking affiliate conversions and commission-related activities with partner casinos.
- Improving site functionality, performance, and user experience.
- Communicating with users about service updates and promotional content (where consent has been provided).
- Complying with legal obligations and fraud prevention.
Cookie Policy
Our website uses cookies to enhance your experience. Cookie types include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track website performance and user interactions.
- Affiliate Tracking Cookies: Monitor casino referrals and commission attribution.
- Marketing Cookies: Support targeted advertising across platforms.
You may opt out of non-essential cookies through your browser settings or by interacting with our cookie consent banner. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices, policies, or content of external websites. Each third-party site maintains its own privacy policy and data protection standards. We recommend reading the privacy statements of any casino or partner website before providing personal information.
Your Rights
Under UK GDPR and UK data protection law, you have the right to:
- Access your personal data held by us.
- Request correction of inaccurate information.
- Request deletion of your data (subject to legal retention obligations).
- Restrict processing of your information.
- Object to data processing activities.
- Request data portability in a structured, commonly used format.
- Withdraw consent at any time.
To exercise these rights, contact us using the details provided below.
Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy. Typically:
- Contact information is retained for 3 years following last interaction.
- Affiliate tracking data is retained for 12 months for commission verification.
- Analytics data is retained for 24 months in aggregated form.
- Cookies expire according to their specific settings, ranging from session-based to 2 years.
Data may be retained longer where required by law or where you have requested we do so.
Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:
Privacy Team
mortgagealliance.org.uk
Email: privacy@mortgagealliance.org.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection, if you believe we have mishandled your information.